49X Ad ROAS
+85% Sales Growth
Before FoodBear
The restaurant was already performing well but the ads ran without anyone knowing what they were buying, or whether they moved a customer.
What we changed
Tracked restaurant health, defined the real customer base and tested new product opportunities.
Dug for the root cause under the ad spend, then rebuilt it around what returned.
Analysed campaign performance keyword by keyword, and ran only the ones that paid.
Built Chinese and European keyword sets that reached an audience the store had never sold to.
Coolest things you learned from FoodBear
FoodBear launched on Christmas Day. Pizza always peaks over Christmas, so we'd prepared for it. But compare the 24th, the day before FoodBear went live, with the 25th — suddenly there's a spike. We ran out of pizza dough on the last day. Unbelievable.
FoodBear in 3 words
Brainy Abrupt Effective.
“We were at 30X and thought we were already excellent. FoodBear grew sales and profit anyway, and it hasn't stopped. The Chinese and European keywords alone opened revenue we'd never have found.”
CO-FOUNDER, RONIN PIZZA
The fix
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